Destination Viking Association

Managing the Council of Europe's
Viking Cultural Route

Destination Viking is a concept for travel experience. Over 60 partners from 16 countries have come together to develop a borderless tourism destination focusing on the Viking world.

Apart from partners in the Scandinavian homelands of the Vikings, there are members from the rest of Europe, including the UK, Isle of Man, Ireland, Germany and Spain; from the North Atlantic (Faroe, Iceland, Greenland and Newfoundland); and from the Baltic Sea areas where there was great Scandinavia impact during Viking times, including Finland, Latvia, Poland, Estonia and Russia.

Quality is a keyword for Destination Viking – as a visitor you expect quality at every level, and we will deliver it. Quality means quality of activities, presentations, workmanship, sites, food, souvenirs; in short – quality experience!

The Destination Viking Association has been appointed by the Council of Europe to manage the Viking Cultural Route. The Association also runs a number of projects to develop Viking destination concepts and quality in Europe. The Creative Europe-funded Follow the Vikings project 2015-19 has developed the Follow the Vikings brand and this website and linked social media outlets.

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