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Sarah Maltby

Director of Attractions - York Archaeological Trust

Sarah strategically leads and manages the Trust's five York-based attractions - JORVIK Viking Centre, DIG, Barley Hall, The Richard III Experience at Monk Bar and The Henry VII Experience at Micklegate Bar, plus associated events and festivals including the JORVIK Viking Festival and all public access archaeological activity across the Trust. In 2014, Sarah was made York's Ambassador for Tourism. 

Most recently Sarah led the project to re-imagine the Trust’s most famous attraction, JORVIK, after it was destroyed by flooding at the end of 2015 whilst raising almost £1.3million in funding towards the redevelopment. 

Sarah is currently working on the programme of JORVIK Group Touring Exhibitions throughout the UK, on a major Arts Council England funded Resilience Project for the Trust, and is coordinating the Road-show element of the Follow the Vikings project on behalf of the Destination Viking Association, of which she is a board member